Recently updated on November 13th, 2024
Client Overview
The American Cancer Society (ACS) is a nationwide, community-based, voluntary health organization dedicated to eliminating cancer. Their “Making Strides Against Breast Cancer” event is an annual fundraising walk that raises awareness and funds for breast cancer research and patient support.
Challenge
The ACS aimed to increase brand awareness, engage attendees, and encourage social media sharing during the Making Strides Against Breast Cancer walk. They sought innovative ways to enhance the attendee experience and amplify their message through various platforms.
Solution for Event Engagement: Strike Visuals Custom Branded Displays
Strike Visuals provided a range of custom branded displays that helped ACS create an engaging and memorable experience for participants. The displays included:
- Large Inflatable Custom Branded Pink Chair
- Implementation: Positioned prominently at the event, this eye-catching inflatable chair was designed specifically for the Making Strides Against Breast Cancer walk, featuring the event’s branding.
- Impact: The chair invited attendees to sit and take photos, which encouraged sharing on social media platforms. Participants used the chair as a photo opportunity, generating a wave of organic social media engagement as attendees posted pictures with hashtags related to the event.
- Custom Branded Pop-Up Tents
- Implementation: ACS set up pop-up tents alongside a branded backdrop, creating an inviting space staffed by volunteers. The area was equipped with props for attendees to use during their photo sessions.
- Impact: The tent served as an interactive hub, drawing attendees to engage with volunteers and each other. By encouraging attendees to pose with props in front of the backdrop, the tents not only provided shade but also facilitated social media sharing. Attendees shared their experiences, further amplifying ACS’s reach.
- Custom Branded Pop-Up Wall (Backdrop)
- Implementation: The backdrop featured a step-and-repeat design prominently displaying ACS branding and the Making Strides logo. It was strategically placed besides the pop-up tents for optimal visibility.
- Impact: This backdrop served as a professional photo station, making it easy for participants to capture high-quality images. The visual consistency across the backdrop, tents, and inflatable chair reinforced ACS’s brand identity, encouraging further social sharing as attendees tagged ACS in their posts.
Results
- Increased Social Media Engagement: The interactive displays led to a significant uptick in social media mentions, with event-related hashtags trending among attendees.
- Enhanced Brand Awareness: The branded displays provided a visually cohesive experience, reinforcing the ACS brand throughout the event.
- Community Engagement: The lively atmosphere created by the displays encouraged conversations among participants, fostering a sense of community and solidarity.
Conclusion
The partnership between the American Cancer Society and Strike Visuals showcased the power of custom branded displays in creating an engaging event atmosphere. By integrating visually appealing and interactive elements, ACS successfully heightened brand awareness, engaged attendees, and enhanced social media sharing during the Making Strides Against Breast Cancer walk. The impact of these displays will resonate beyond the event, continuing to promote the vital work of the American Cancer Society in the fight against breast cancer.
“This crowd around me they are here for so many reasons, but for the main reason is Hope. People walk these routes, they sit on the big pink chair, they take photos… make sure that people know that they are taking a stand against cancer. So the visuals that you see around from the pink tents, to our sponsors, big pink chair, it’s just all a part of building an experience that gives people a way to express their hope and to fight back honestly. People climb up in the chair, they smile and they embrace this atmosphere for this exact reason.”
-Ro Morvant (American Cancer Society)
Download American Cancer Society’s Case Study Blueprint
Make Sure To Check Out Our Video Interview With ACS:
