Recently updated on August 12th, 2024
Custom Inflatable Furniture: Your Secret to Trade Show Success
You were pretty young the first time your heart sank when the lofty balloon you were dragging around gave up the ghost, but you likely learned the lesson that “what goes up must come down.” For companies exhibiting at trade and consumer shows, this law of physics can work the other way—-especially once you discover the value, benefits, and affordability of custom inflatable furniture.
Not familiar with this unique niche? You should be. Custom inflatable furniture, imprinted with your logo, sales message or anything else you want to convey to people as they pass your exhibit in a crowded hall, has the potential to save you time, money and stress in addition to giving your booth a coordinated look that spells success.
To find out how custom inflatable furniture can work for you, spend a few minutes perusing this post and if you’re not convinced, we’ll send you a new balloon to make up for the one that deflated when you were a kid!
ORDER YOUR CUSTOM INFLATABLE FURNITURE WITH A LIFETIME WARRANTY NOW
Call today to order your custom branded Strike Furniture. (801) 872-4055
What Are The Benefits Of Custom Inflatable Furniture?
Having already mentioned the fact that your coordinated booth interior layout will look inviting and welcoming, custom inflatable furniture serves as a stow-and-go exhibit hall plus. You inflate your furnishings in next to no time (while the guys in the booth next to you drag in heavy furnishings dented by the drayage dudes) so you are ready to put out your product in record time.
“You only have mere seconds to grab the attention of potential prospects, so make it count by keeping the booth design and all components, such as furniture, simple.” – Denise from applerock.com
Click to TweetOnce the show ends and you set about decompressing your furnishings, you can cart them off in a truck rather than an 18-wheeler and stow them out on your landing dock, inside a storage closet or offsite if the room is tight at your facility. Since each piece—-chairs, footrests, tables, and stools–is colorfully embellished with corporate art, nobody could possibly mistake you for a competitor.
Further, whether your booth rental happens to be the smallest one available within the convention center or your company is ready to make a huge splash by occupying an end cap, you simply inflate enough furnishings to fill that space, so your booth never looks too empty or too cluttered.
The Psychology Of Booth Design And Why Furnishings Are Important
Are there psychological factors that come into play for business people who show up at trade shows? You bet. Everything about layout, booth size, design, product display, and signage must grab the attention of purposeful strollers enough to make them stop.
Small, sometimes unnoticeable physical barriers are enough to signal “Keep walking” to folks who came to browse and buy. You may be tempted to laugh at this statement if it weren’t true: Even a different color of carpeting you put down that contrasts with aisle flooring is enough to put shoppers off. This is called “the force field effect” by “The New Exhibitor” author Martin P. Smith. Match the aisle carpet color and more people will walk in to browse.
Some trade show novices don’t realize that they literally create a wall around the periphery of their booths when they line up tables and chairs in a way that discourages attendees from walking in. And display pieces that are so tall and unwieldy that nobody can see past them can do more to discourage visitors than empty display shelves.
How Custom Inflatable Furniture Stands Out
Inflatable furnishings have an interesting history that dates back to 1956 when manufacturers of inflatable rafts decided to expand their product line. By the late 1960s, inflatable chairs became quite popular, especially with designer Quasar Khanh’s creation, which was even showcased at the MoMA in New York City in 1968. This trend continued to grow, and by 1970, Khanh’s inflatable chair was exhibited at the Louvre in Paris.
In recent years, inflatable furnishings have become a popular choice for businesses at trade shows and events. These items can be customized with corporate logos and messages, making them an effective and affordable way to set up booths quickly. Each piece not only serves a functional purpose but also acts as a silent salesman, promoting the company’s identity throughout the event.
Why Personalization Matters?
Your mom often reminded you that first impressions matter. The same applies to how you personalize the furnishings in your trade show booth. If the imprinting is confusing or poorly arranged, it can harm your brand. On the other hand, leaving too much blank space can make the imprinting pointless, wasting your money.
Relying upon a company that makes you look good and saves you money is the key to your trade show and exhibit success. When you choose a company like Strike Visuals for your furnishings and other needs, you get into business with a company that prioritizes your best interests and your bottom line.
Strike Visuals offers an expanded line of custom inflatable furniture that’s tasteful, practical and guaranteed for life. Build an inventory of chairs, sofas, bistro tables, bistro stools, ottomans and small tables that give your brand a distinct look and you will see the result in your show sales recap.
How Your Company’s Art Is Transferred To Custom Inflatable Furniture
- Designing custom inflatable furniture starts with using a CAD computer program, just like standard furniture. Artisans create the design based on standard measurements from the furniture industry. Once the design is complete, a pattern is made for mass production.
- A special textile is chosen specifically for making custom inflatable furniture. The client gives the company logo and sales copy to a graphic artist. Together, the client and designer decide on the colors and where each element will be placed on the furniture. This ensures that tables, chairs, and other pieces are coordinated.
- Dye-sublimation technology is used to print designs onto special textiles made for inflatable chairs. After printing, a staff member cuts the fabric according to pattern pieces. A heavy-duty sewing machine is then used to sew the pieces together and finish the hems. A valve is added in a discreet spot for inflating the furniture. Finally, the item is boxed for delivery.
Marketing Ideas Built On Your Custom Inflatable Furniture
Investing in custom inflatable furniture for trade shows doesn’t guarantee that attendees will notice you. As people walk down the show floor, they can easily get distracted by other vendors. To make your investment worthwhile, you’ll need some strategies to capture their attention. Here are a few tips you might want to try:
- When a potential customer enters your booth and sits on one of your chairs, avoid starting your pitch right away. Instead, ask how the show is going for them from a sales perspective. Pay attention to their body language to guide your conversation.
- Use your new custom pieces as hospitality tools. Invite attendees to a “house warming” to showcase your booth and signature furniture. Hand out magnets with your logo that say, “Have a seat,” and share your goal of making visitors feel at home.
- Use your custom chairs to your advantage. As attendees walk through the exhibit hall, they’ll likely get tired from the concrete floors and the weight of the items they’ve collected. A sign facing the aisle that says, “Be our guest; rest your feet,” sends a friendly message, especially to those wearing uncomfortable shoes.
- Take photos of booth visitors sitting in your chairs and offer to email the pictures to them. This clever tactic helps you build a mailing list while drawing people into your booth. One company took this idea further by bringing funny hats for visitors to wear in their photos. The marketing genius behind this idea even received a bottle of wine from the CEO as a reward.
- Watch how show visitors react when you invite them to sit down. This feedback is especially useful if your previous setup only had display shelves and a counter. After the event, evaluate how effective the custom inflatable furniture was in your booth. You might find that it paid for itself after just one show.
Promote Your Brand At Your Next Trade Show With STRIKE Visuals Custom Inflatable Furniture
A lifetime warranty comes with all Strike products! Free design help is offered to make sure you’re confident in the look and quality of your custom inflatable furniture. Strike offers many options and great customer service to help you find the right product for your needs.
Get Noticed – Strike Now! Call today to order your custom branded Strike Furniture. (801) 872-4055
