Client: Devils Grin
Event: WSWA Access Live 2025, Colorado
Project: Custom Branded Bar Countertops for Product Launch and Sampling
Company Overview
Devils Grin is a rapidly growing Texas-based distillery focused on crafting innovative spirits. With a strong commitment to brand identity and product presentation, the company seeks to expand its reach through strategic events and unique tasting experiences.
Objective
Devils Grin aims to introduce its new product to a wider audience and provide a unique tasting experience at the WSWA Access Live event. They seek a custom-designed booth that supports product sampling, maintains a strong brand presence, and aligns with their vision—all while being portable, easy to set up, and delivered within tight deadlines.
The Challenge
Devils Grin needed an innovative and functional booth to showcase their new product at the WSWA Access Live event in Colorado. The booth had to support product sampling, maintain a strong brand presence, and be portable and easy to set up. Additionally, the company faced tight deadlines, requiring a custom-designed octagon-shaped booth that could accommodate bartenders, showcase their product, and be built and delivered quickly.
Solution: Custom Branded Bar Countertops
Strike Visuals stepped in to design and build a custom solution that met all the client’s requirements, all while delivering exceptional quality and speed.
- Custom Branded Bar Countertops: The key feature of the activation was the custom bar countertops. These were used not only to reflect the branding of Devils Grin but also to be fully functional for product sampling. The countertops were branded with their signature colors, logos, and design elements, by using bar spill matts ensuring that their new product would stand out to attendees.
- Lightweight & Portable Design: One of the primary challenges was that the booth needed to be lightweight and portable. Strike Visuals created a booth that was easy for the Devils Grin team to transport and set up by themselves. Despite the complexity of the design, the booth came in three easy-to-assemble parts that could be put together in under 20 minutes.
- Octagonal Shape & Custom Shelving: To match the shape of their brand’s model, the booth was designed in an octagon shape, which provided a unique and visually striking presentation. The interior of the booth was equipped with customized shelving to store materials, tools, and serve drinks. This feature ensured that the bartenders had everything they needed to serve guests efficiently while maintaining an organized and clean booth.
- Customization on the Fly: Due to last-minute changes and custom requests, Strike Visuals adapted quickly to accommodate Devils Grin’s evolving needs. The team worked closely with the client to refine design elements, including the placement of branding, the specific dimensions for the shelving, and even the addition of a “hero pole,” which was designed to match the branding of the product and serve as a focal point in the booth.
- Quick Turnaround: Devils Grin required fast solutions due to time constraints, and Strike Visuals rose to the occasion. Despite tight timelines, including a need for last-minute alterations, the team delivered on time, often making adjustments overnight to meet the evolving needs of the client. As mentioned by the client in an interview, “Within 24 hours, we had a new piece that could be put together, and the booth looked absolutely perfect.”
Results
The booth was a success at the WSWA Access Live event, drawing attention to Devils Grin’s new product and offering attendees an engaging, functional tasting experience. The striking octagonal design, custom branding, and practical elements such as the shelving and hero pole contributed to a memorable and professional presence at the event. The booth was not only visually appealing but also designed with practicality in mind, making the setup and teardown process quick and easy for the Devils Grin team.
The team at Devils Grin was particularly impressed with how Strike Visuals responded to the client’s needs at every stage of the process. The rapid response to last-minute changes, the ability to meet tight deadlines, and the quality of the finished product exceeded expectations.
“After working in the event industry for over 30 years, I can say that Strike Visuals is the only company that has truly delivered on custom designs and rapid execution. From the last-minute requests to the on-the-fly changes, Matt, Rebecca, and their team exceeded all expectations. Not only did they deliver an exceptional booth for our product launch, but they also did it quickly, professionally, and with great attention to detail.”
— Devils Grin Marketing Director
Conclusion
Strike Visuals successfully helped Devils Grin achieve their goal of promoting their new product through a beautifully branded and highly functional booth for the WSWA Access Live event. The collaboration showcased Strike Visuals’ ability to deliver custom, high-quality solutions on tight deadlines while ensuring that the client’s vision was realized down to the smallest detail. With their experience and ability to adapt to changing needs, Strike Visuals proved to be a reliable partner for Devils Grin’s event activation, further cementing their reputation in the industry.
