Company Overview
Kodiak Cakes, a popular breakfast food brand, set out to make the 2024 Girls On The Run Fall 5k a fun and memorable event. Their main goals were to give runners a tasty snack before the race and make their brand more well-known. However, the weather was cold and snowy, which made things tricky. Strike Visuals stepped in to create a setup that was strong, comfortable, and eye-catching. The booth kept everyone warm, made it easy to serve pancakes, and helped Kodiak Cakes stand out at the event.
Challenge
Because of the cold and snowy weather, Kodiak Cakes needed a strong and weather-proof setup for their booth at the Girls On The Run Fall 5k. Their booth had to:
- Keep staff safe from the snow and cold that started during the event.
- Make it easy to cook and serve pancakes so people can enjoy a warm breakfast before the race.
- Help promote the brand with clear, eye-catching signs and materials.
- Offer free samples so attendees can try other Kodiak Cakes products, like granola bars.
Strike Visuals was chosen to create a custom booth that was both practical and attractive. This helped Kodiak Cakes stand out and connect with event-goers.
Solution
Strike Visuals created a strong and effective event setup for Kodiak Cakes that was both functional and eye-catching. Here’s what was included in the setup:
- Custom Printed Magnesium Pop-Up Tent: The Magnesium Pop-Up Tent was the highlight of the booth. It offered strong protection from the snow and cold weather. The tent kept everyone comfortable and dry. With Kodiak Cakes’ branding on display, the booth stayed open and functional, even in chilly conditions. This created a cozy and welcoming space for all event-goers.
- Custom Printed Table Cover: One of the tables had a bright table cover with the Kodiak Cakes logo. This table served warm pancakes before the 5k race. The table cover made the booth look professional and helped draw people in to try the pancakes.
- Blank White Table Covers (2): Two other tables had simple white covers. One was for mixing pancake batter so people could watch pancakes being made. The other table had samples of other Kodiak Cakes products, like granola bars. These clean setups kept everything looking neat and helped the brand connect with visitors.
- Roll-Up Banner: A roll-up banner with Kodiak Cakes branding was set up at the front of the tent. It was easy to spot from a distance and helped attract people to the booth. The banner also ensured that everyone knew Kodiak Cakes was there.
- Blackstone Griddles: At the back of the tent, Kodiak Cakes used griddles to cook pancakes on-site. The smell of fresh pancakes and the sizzling sound drew in visitors. The griddles ensured the pancakes were hot and ready to be served as a tasty treat before the race.
Implementation at Events
Strike Visuals worked with Kodiak Cakes to ensure the event was perfect. Before the event started, the team set up a custom tent, tables, and banners. When the snow began to fall, the sturdy pop-up tent was a lifesaver. It kept the staff, griddles, and attendees safe from the snow, allowing the event to continue smoothly. The booth stayed warm and inviting, where people could enjoy fresh pancakes and try Kodiak Cakes’ tasty products.
The tables were set up to create a smooth flow for visitors. People could watch the pancakes being made, sample the products, and grab a quick bite before the race. The custom roll-up banner helped draw attention to the booth, making it easy for event-goers to spot and learn more about Kodiak Cakes.
Results & Impact
- Weather-Proof Setup: The custom pop-up tent kept Kodiak Cakes safe from the snow so they could keep serving hot pancakes and talking to people at the event. It made sure the booth worked well and stayed welcoming, even in bad weather, so that everyone could enjoy the experience.
- High Engagement and Brand Visibility: Kodiak Cakes used their custom tent, table covers, and banner to create a strong and professional look. The banner grabbed people’s attention and helped spread the word about the booth. The free pancake samples and other products got people talking and excited, helping Kodiak Cakes get noticed more.
- Successful Product Sampling: The product sampling table was a big hit, letting people try Kodiak Cakes’ granola bars and other products. The free samples, along with the fresh pancakes, made the booth fun and got visitors to spend more time there, getting to know the brand better.
- Positive Feedback and Brand Awareness: The setup promoted Kodiak Cakes as a healthy, community-focused brand. People loved the pancakes and enjoyed trying other products, which made them like the brand more. Social media posts shared the positive experience, tagging Kodiak Cakes and helping to spread the word even more.
Conclusion
Strike Visuals created a strong, weather-proof event setup that helped Kodiak Cakes make the most of its sponsorship at the 2024 Girls On The Run Fall 5k. The custom pop-up tent, table covers with branding, and roll-up banner worked together to create a professional look. This setup caught the attention of event-goers. Even though it snowed, the setup kept everything running smoothly. Attendees could enjoy warm pancakes and interact with the brand. The mix of fresh pancakes, free samples, and clear branding made Kodiak Cakes the most popular stop at the event. This helped them get more attention and connect with people.
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