Recently updated on December 12th, 2024
The success of a brewery business relies not only on the quality of its products but also on its ability to engage and captivate its audience. One effective way to achieve this is through event activation, which creates memorable experiences for attendees and fosters deeper customer relationships.
Event activations allow brands to interact directly with their target audience, enhancing marketing for brewery businesses. This strategy not only boosts brand awareness but also strengthens customer loyalty, helping to build lasting connections.
When integrated with a multi-channel approach, event activations can significantly increase revenue by maximizing the ROI of your brewery marketing strategies. They serve as a powerful component of digital marketing for breweries, ensuring broader reach and engagement.
The latest episode of the podcast “Market Like a Badass” explores these concepts in depth. This podcast, hosted by Ms. Kristen McFarland, provides valuable insights into effective marketing techniques. Ms. McFarland, founder of The Source Marketing Group, specializes in marketing for the cannabis and craft beer sectors. Her agency’s recent partnership with Strike Visuals aims to leverage these insights to benefit both business owners and event professionals in the brewery industry.
Our Sales Manager and Industry Expert Matt Stumphf offers insights on event activations. Sharing his extensive experience with events, here are some of the podcast’s highlights:
Biggest Misconceptions Business Owners Have About Investing in Events
Business Owners Need a Full Firm to Invest in an Event
Business owners usually assume they need a massive staff or full firm to pull off an event. But this isn’t the case.
Even a small team can hold a successful event activation. Done with careful planning and research.
Strategic staffing is also essential to maximizing event success.
Position someone knowledgeable about your industry and products to interact with attendees. Proper knowledge and preparation are essential to make your event successful.
Investing in Events Will Cost Them a Lot of Money
Businesses do not always need expensive booths to be successful and make an impact. The most important thing is having a well-presented booth when you show up at events.
Cost can be a significant factor, especially for new businesses in event activations. In such cases, companies like Strike Visuals can help. We provide affordable packages for indoor and outdoor events.
Importance of Digital Presence When Investing in an Event Strategy
Incorporate digital strategies throughout the event process. This is essential to maximize impact in your pre-event and post-event planning. Do your full-scale planning three months before the event. And involve all relevant team members in planning. They should understand the event’s purpose, target audience, and goals.
Getting back your ROI is crucial. Yet, focusing on networking and online visibility in your industry is also significant.
Best Things to Do When Planning For An Event
Plan Ahead of Time
Steer clear of procrastination when mapping out your event. This will ensure a more seamless execution. Furthermore, it prevents any last-minute worries about logistics and delivery.
Make it a priority to give you and your team ample time to prepare. Be it in organizing event marketing materials, staffing, or other essentials.
Procrastinating adds unnecessary pressure and may even compromise the success of your event. Start early and stay ahead. Such can maximize efficiency and lessen stress for yourself and your potential clients.
Always Have a Backup Plan
Have contingency plans in place.
While your plans may seem flawless, unexpected shipping and logistics challenges can happen.
Stay proactive by having backup plans ready for smoother execution. Aim to stay ahead of schedule to lessen last-minute panics. Life doesn’t always go as planned, and preparing for contingencies can be beneficial.
Top Things You Need When Preparing for an Event
Start With Your Why
Remember your brand’s “why” to craft your message when planning event activations. Events are ideal for engaging your audience and generating interest. Be creative with messaging beyond logos. Give attendees reasons to engage with you. Offer promotions or incentives or present a compelling value proposition.
Convey your message clearly to increase attention and foster meaningful interactions. This creates a lasting impression on event attendees.
Be Clear With Your Brand Message
Ensure that your brand message resonates with the event attendees. You can be innovative and creative with your messaging. But maintaining clarity and simplicity alike.
Avoid excessive information and distractions in your event space. These could confuse or overwhelm attendees.
Concentrate on delivering a clear, concise message. Focus on communicating your brand and resonating with your target audience. Use event displays that reinforce your brand message and make passersby understand it.
Clear messaging can maximize engagement and leave a lasting impression on event attendees.
Bring Some Light Into the Equation
Incorporating light is vital in creating an inviting and engaging event booth.
Dark booths can be off-putting to attendees and may cause them to not notice your booth. Add lights like lightboxes or illuminated backdrops. These can make a difference in attracting attention and standing out from competitors.
Proper booth lighting can enhance your event visibility. It also lets you highlight your key messages or products during events creatively. Investing in lighting for your booth. Having them can help make a memorable and impactful presence at events.
Learn more about the expert insights and additional tips and tricks for event activations. Also, get to know the full details on how events plus multi-channel marketing can boost your revenue for your brewery.
Check out the full podcast episode on Spotify and Apple Music.
Community Engagement and Local Marketing for Brewery Businesses
Local marketing for breweries is essential for those aiming to establish a solid local presence. By implementing strategies that engage directly with the community, breweries can significantly enhance their visibility and reputation. Hosting events and participating in local festivals are powerful ways to connect face-to-face with potential customers.
These activities not only showcase the brewery’s products but also create memorable experiences that can strengthen brand loyalty. Additionally, these events are perfect opportunities for breweries to display their unique flavors and brewing skills in a lively and engaging atmosphere, demonstrating effective brewery advertising techniques.
Collaborating with other local businesses is a vital strategy for building community ties and expanding market reach. Forming partnerships with local eateries, shops, and cultural centers can lead to mutually beneficial promotions and a boost in customer traffic.
By supporting one another, businesses within the same community can flourish together, contributing to a thriving local economy. These collaborations often spark innovative marketing strategies and events that draw in a broader audience, further integrating the brewery into the local community’s fabric, and enhancing local marketing for breweries.
Advertising and Promotions
Effective advertising techniques are crucial for breweries looking to make a mark in a competitive market. One key strategy is to leverage both digital and traditional media to reach a wide audience. Social media for breweries, in particular, offers a dynamic platform for creative campaigns that can go viral, significantly enhancing brand visibility.
Additionally, targeted ads in local newspapers or on local radio stations can attract local customers interested in trying new brews. Running seasonal promotions or limited-time discounts also creates urgency and boosts sales, especially during special events or holidays when people are more likely to indulge.
To ensure the success of promotions and discounts, careful planning of these campaigns is essential. Offering promotions during new product launches or in conjunction with local events can significantly increase traffic to both physical brewery locations and online stores. Moreover, loyalty programs that reward regular customers encourage ongoing engagement and repeat business, embodying effective content marketing for breweries.
Innovative brewery promotional ideas often include unique elements like interactive contests or exclusive tastings, which not only engage customers but also create memorable brand experiences. By implementing these strategies, breweries can effectively do marketing for brewery businesses and cultivate a loyal customer base.
March Madness Campaign
In line with the topic in this episode, Strike also launched its March Madness campaign.
The weather now starts to get warmer for outdoor events.
On the other hand, the demand for outdoor events peaks from April to June. We want to incentivize early planning. And so we’re offering discounts to our customers. We also encourage business owners and event professionals to plan ahead. This will give them more time for essential event preparations.
Successful brewery event activations need creativity, audience insight, and brand storytelling. Highlighting engaging experiences, brand identity, and event impact will ensure a lasting impression.
Careful planning, execution, and evaluation are essential for brewery business event success. They unlock the full potential of events and drive brand awareness, loyalty, and growth.
Ready to elevate your brewery brand through impactful event activations? Let’s get started and begin your initial preparations for your next event!
FAQ
How do I make my brewery successful?
To make your brewery successful, focus on creating quality beer with unique flavors that stand out. Build a strong brand that reflects your story and values. Engage with your community through events, tastings, and social media. Offer excellent customer service to build loyalty. Keep improving your brewing techniques and stay updated on industry trends. Lastly, manage your finances carefully to ensure long-term growth and stability.
What is the target market for a brewery?
The target market for a brewery includes adults aged 21 and older who enjoy craft beer, unique flavors, and social experiences. This group often includes young professionals, beer enthusiasts, and those seeking local or artisanal products. Many breweries also attract event-goers, foodies, and people looking for a casual place to relax with friends. Marketing typically focuses on quality, community, and the brewery’s distinct atmosphere.
