Company Overview
Never Second, a high-performance sports nutrition company known for its premium gel packs, partnered with Strike Visuals to create a visually stunning and engaging display for their booth at “The Running Event,” an industry-leading event for running and endurance sports.
By utilizing custom-branded lightbox backdrops and counters from Strike Visuals, Never Second elevated its booth presence, enhanced attendee engagement, and effectively promoted its brand.
Objective
The primary goal for Never Second at The Running Event was to create a visually compelling and interactive booth that would:
- Increase brand visibility
- Attract potential customers, including athletes, event organizers, and sports enthusiasts
- Create a memorable, immersive experience for attendees that encourages interaction with the product
- Drive sales and product trials by creating a strong visual connection with the target audience
The Challenge
In a crowded event space, standing out among numerous brands and vendors can be challenging. Never Second needed an innovative and visually striking solution that would:
- Differentiate them from competitors in the sports nutrition space
- Draw attendees to their booth in a high-traffic environment
- Maintain a sleek, modern look aligned with the brand’s premium positioning
Solution: Custom Branded Displays by Strike Visuals
Never Second turned to Strike Visuals for their expertise in creating high-impact, custom displays. Strike Visuals provided the following products to meet Never Second’s needs:
- PVC Light Box Backdrop (20×8 ft.)
- Purpose: The 20×8 ft. PVC lightbox backdrop served as the centerpiece of Never Second’s booth. With built-in LED lighting, the backdrop featured vibrant, eye-catching graphics showcasing the company’s signature nutrition gel packs, athlete testimonials, and the brand’s identity.
- Design: The custom graphics emphasized Never Second’s mission of fueling athletes for peak performance. The backdrop included a high-contrast design with action shots of athletes in motion, combined with bold typography that conveyed the energy and effectiveness of the products.
- Impact: The illuminated backdrop created an immersive visual experience, making the booth impossible to miss from a distance and drawing in curious attendees. The lighting enhanced the colors and product details, making it easier for potential customers to understand the brand’s premium, high-energy positioning.
- Light Box Counters (4 units)
- Purpose: Four lightbox counters were strategically placed around the booth to serve as functional surfaces for product displays, samples, and customer interactions. Each counter featured an integrated LED light system, which brought added visibility to the products and the branding.
- Design: Each counter was wrapped in branded graphics, showcasing Never Second’s gel packs in action and highlighting their key benefits, such as faster energy release and easier digestion for athletes during high-intensity events.
- Impact: The illuminated counters added an additional layer of visual appeal, drawing attendees in for a closer look. The counters also served as engagement points where Never Second staff could interact with potential customers, answer questions, and hand out samples of their nutrition gel packs.
Results
Pre-Event Planning
- Strike Visuals worked closely with Never Second to understand their brand, event objectives, and target audience. This collaboration ensured that the designs for both the backdrop and counters aligned perfectly with Never Second’s brand messaging and event goals.
- Never Second’s team had specific color schemes, logos, and imagery they wanted to incorporate, and Strike Visuals delivered a design that enhanced the brand’s modern, high-performance image.
On-Site Experience
- Increased Foot Traffic: As attendees walked through the event, the glowing, high-impact lightbox backdrop immediately caught their attention. The sleek design, coupled with strategic placement, positioned Never Second as one of the most visually engaging booths at the event.
- Brand Recognition: The illumination and dynamic graphics made it easy for attendees to instantly recognize Never Second’s products and brand identity, fostering an immediate connection with the company.
- Product Interactions: With the counters set up around the booth, attendees had multiple touchpoints to interact with Never Second’s product offerings. The illuminated counters were used to display samples of their gel packs, allowing potential customers to try the products while engaging in conversation with staff members.
- Social Media Amplification: The visually stunning displays encouraged attendees to take photos and share them on social media, amplifying Never Second’s presence beyond the event itself. This helped the brand to extend its visibility and generate online engagement.
Post-Event Impact
- Strong Leads and Sales: The striking visuals, combined with direct engagement at the booth, resulted in a significant increase in product trials and leads collected for follow-up sales. Several key partnerships were initiated as a result of the event, and attendees were eager to purchase products after interacting with the brand.
- Brand Loyalty: The cohesive design of the booth reinforced Never Second’s position as a premium, high-quality brand. Attendees left the event with a deeper understanding of the company’s values, product benefits, and commitment to fueling athletes at the highest levels.
- Ongoing Event Success: The success at “The Running Event” led Never Second to use Strike Visuals for future trade shows and events, and they are confident in the ability of the displays to drive engagement and elevate their brand presence.
Conclusion
Never Second’s partnership with Strike Visuals for custom-branded light box displays was a game-changer in terms of booth design and event engagement. The striking, illuminated backdrops and counters not only drew attendees in but also created a memorable brand experience that directly contributed to sales, customer loyalty, and increased brand recognition.
By leveraging the powerful visual impact of Strike Visuals’ products, Never Second was able to effectively communicate its premium positioning, generate meaningful interactions with event attendees, and leave a lasting impression at one of the industry’s most competitive events.
“One of the things that’s really important for us is to make sure that we have top-notch displays so that we look super professional when we’re at the events. As we move into 2025, we’re increasing to roughly 70 events globally, where a top notch impression is going to be super important for us. We work with Strike, a variety of different types of booths, everything from 10×10 and 20×10 canopy booths to inflatables, and now most recently our beautiful indoor booth that uses a 8×20 backlit wall and these kind of lit frame countertops, we’re able to display our products beautifully and always look our best.”
-Bill Armstrong
