Company Overview
The Northern Texas PGA (NTPGA) is one of the largest and most influential golf organizations in the United States, serving over 1,400 PGA Professionals and managing more than 100 golf events annually.
To enhance brand presence and create memorable customer experiences at these events, the NTPGA partners with Strike Visuals, a leader in custom printed products.
By incorporating custom printed tents, table covers, and backdrops, the NTPGA has successfully elevated its brand visibility, engaged customers, and created a cohesive and professional event atmosphere.
Objective
The Northern Texas PGA’s primary goal is to increase brand awareness, improve customer interactions, and create a distinctive event environment that reflects the prestige of the PGA while offering sponsors and partners opportunities to showcase their products and services.
With multiple events occurring throughout the year, ranging from junior golf tournaments to major professional golf events, the NTPGA needed a reliable and customizable solution to enhance their on-site presence and customer engagement.
Challenge
At every event, the NTPGA must manage diverse visual and branding needs, from sponsor activations to member interactions and media coverage. The challenge was to provide a unified, high-quality display system that could accommodate both large-scale events and more intimate settings, ensuring that the NTPGA’s brand, as well as that of their sponsors and partners, was presented in a professional and impactful manner.
The solution had to:
- Provide high-quality, durable branding materials.
- Be versatile and portable for use across different types of events.
- Be customizable to align with the specific needs and branding of various sponsors and partners.
- Offer ease of setup and takedown to accommodate tight event schedules.
Solution
Strike Visuals provided the NTPGA with a range of custom printed products designed specifically to meet their needs at various golf events:
Custom Printed Tents
Strike Visuals created custom printed tents with vibrant NTPGA branding and sponsor logos. These tents serve as prominent focal points at each event, offering shelter while also acting as key branding tools. The tents are portable, weather-resistant, and easy to set up and take down, making them ideal for outdoor golf tournaments.
- Impact: Custom printed tents attract attention from event attendees, providing a branded space for NTPGA professionals, sponsors, and other partners. The tents create a professional, cohesive look at the events, ensuring consistent visibility across different locations.
Custom Printed Table Covers
Custom printed table covers were provided for use at registration desks, product demo areas, and sponsor booths. These table covers were designed with the NTPGA logo and sponsor logos, ensuring that every touchpoint where players, fans, and other stakeholders interacted with NTPGA staff or partners had a polished and branded look.
- Impact: The branded table covers transformed ordinary tables into powerful branding assets, subtly reinforcing the NTPGA and sponsor identities. Additionally, the clean and professional look of the tables improved the overall atmosphere of each event and gave the sponsors a direct platform to engage with customers.
Custom Printed Backdrops
Strike Visuals also provided large, custom printed backdrops for use at media zones, photo booths, and sponsor activations. These backdrops showcased NTPGA branding and were strategically placed to maximize exposure during media interviews, player photo ops, and fan interactions.
- Impact: The backdrops not only helped create a branded environment but also provided excellent photo opportunities, ensuring that key moments from each event were captured with NTPGA and sponsor logos visible. This increased brand exposure both on-site and in post-event media coverage.
Results
The collaboration between Northern Texas PGA and Strike Visuals has been highly successful in achieving several key objectives:
Increased Brand Visibility
The custom printed tents, table covers, and backdrops helped the NTPGA stand out at crowded events. The large-scale branding provided visibility from a distance and ensured that their presence was felt across multiple touchpoints, from registration areas to fan zones.
- Quantitative Impact: Surveys conducted at various events revealed a 30% increase in attendee recognition of NTPGA branding, specifically related to the custom printed materials. Sponsors also reported a noticeable increase in foot traffic to their booths, attributed to the clear and prominent brand placement.
Enhanced Customer Interaction
The custom printed products encouraged more face-to-face interactions between NTPGA staff, sponsors, and event attendees. The branded tents and tables provided designated spaces for discussions, product demonstrations, and registration, which led to greater engagement and a more professional experience.
- Qualitative Impact: Event attendees expressed a greater sense of professionalism and organization at NTPGA events, with many mentioning the “polished look” as enhancing the overall event experience. Sponsors were able to have more meaningful interactions with customers in branded spaces, strengthening relationships and boosting brand loyalty.
Seamless Event Setup and Execution
The ease of setup and takedown of the Strike Visuals products allowed NTPGA to execute their events efficiently, even when event schedules were tight or subject to weather changes. The durable materials used in the products ensured that they held up across various conditions, including wind, rain, and sun exposure.
- Operational Impact: NTPGA staff reported that the Strike Visuals products significantly reduced setup time, allowing them to focus more on the overall event experience. The ability to quickly and effectively deploy these materials contributed to smoother operations across multiple event locations.
Stronger Sponsor Activation
Sponsors were pleased with the visibility and professionalism of the custom printed materials, as they were able to showcase their branding in a way that complemented the NTPGA’s high standards. This visibility extended beyond the events themselves, with images from the media zone backdrops and branded booths being used in post-event marketing.
- Sponsor Feedback: Sponsors noted that the professional, cohesive branding at events led to better brand recognition and more meaningful sponsor activations, creating a greater return on investment.
Conclusion
The partnership between Northern Texas PGA and Strike Visuals demonstrates the powerful impact of custom printed products on brand visibility and customer engagement at large-scale events. By utilizing custom tents, table covers, and backdrops, the NTPGA has been able to create a branded environment that enhances their professional image, facilitates sponsor interactions, and leaves a lasting impression on event attendees.
The flexibility, durability, and high-quality design of Strike Visuals’ products have made them an essential part of the NTPGA’s event strategy, helping to establish a seamless, professional atmosphere across all their golf tournaments and activities.
As the NTPGA continues to grow and expand its reach, the partnership with Strike Visuals remains a key factor in their ability to engage their audience and elevate the attendee experience across every event.
