Company Overview
Nuzzles & Co. is a dedicated, non-profit, 501(c)(3) no-kill animal rescue organization based in Summit County, Utah. Since its founding in 1990, it has successfully rehomed over 25,000 animals, offering a safe, supportive environment and advocating for humane animal care. The organization focuses on three core pillars: animal rescue and adoption, proactive prevention programs (including spay and neuter initiatives), and assistance for pet owners, especially through the “Purple Paw” program, which helps victims of domestic violence.
Challenge
As a community-focused non-profit, Nuzzles & Co. heavily relies on community outreach, events, and fundraising to fulfill its mission. Their events, from adoption days to festivals and local markets, serve as a powerful means of increasing visibility, promoting their cause, and generating support. However, these events often take place in crowded, busy environments, such as the Park Silly Sunday Market, where standing out amidst dozens of other booths can be a challenge.
In such competitive environments, Nuzzles & Co. needed a way to not only draw attention to their booth but also create a lasting and recognizable presence. They wanted a solution that would help them showcase their animals, promote their merchandise, and most importantly, highlight their mission in a way that was visually engaging and easy to set up.
Solution
To solve this challenge, Nuzzles & Co. turned to Strike Visuals, a company specializing in custom signage and event displays, for branded tents and table covers that could help them stand out in high-traffic areas. By outfitting their booth with striking, custom-branded tents and table covers, Nuzzles & Co. was able to elevate their presence at local events, making it easier for the public to identify and connect with their cause.
Key Features of the Custom Tent and Table Covers:
- Bold Branding: Both the custom tent and table covers featured Nuzzles & Co.’s logo and signature colors, ensuring high visibility and easy identification from a distance.
- Easy Setup: The tent and table covers were designed for quick and simple assembly. This was essential for Nuzzles & Co. as they often relied on volunteers to set up at events with tight timelines.
- Durable and Weather-Resistant: Given the variable weather conditions in Summit County, Utah, high-quality materials ensured that both the tent and table covers could withstand the elements, whether in the heat of summer or during unexpected rainstorms.
- Functional Layout: The custom tent was large enough to shelter volunteers, dogs, and merchandise, while the table covers provided a polished and professional look to their display tables.
Implementation at Events
One of the most impactful uses of the custom tent and table covers occurred at the Park Silly Sunday Market, a popular event in Park City that attracts up to 10,000 visitors each week. For Nuzzles & Co., this event was a prime opportunity to connect with the community, showcase their animals, and promote their brand.
Josh Stasinos, Development Manager at Nuzzles & Co., explained that the custom tent played a critical role in drawing people in. “When we get to an event, usually the first thing that goes up is the canopy. It’s so visible. People know our colors, they see our logo, and they come looking for the puppies,” he said. “The canopy is the thing that gets people’s attention and draws them to all the other lovely things that we have to offer.”
Once the tent was set up, Nuzzles & Co. would quickly arrange their table, using custom-branded table covers to create a polished, cohesive look. The covers not only helped brand the space but also allowed for better organization. The display area beneath the table could be neatly arranged with merchandise, donation jars, and informational materials about their various programs and upcoming events.
Josh continued, “We’ve probably done about a hundred events in the last two summers. The canopy and table covers make it easy for us to stand out in the crowd and start talking to people. It gets their attention, and then we can share more about the animals and our mission. That’s where the magic happens.”
The branded table covers played a significant role in adding a professional touch to their booth. They helped organize the space and prevent clutter, creating a more inviting atmosphere for attendees. The table became a focal point for merchandise sales, donations, and brochures, contributing to the overall fundraising and awareness efforts.
Results & Impact
Since introducing the custom tent and table covers, Nuzzles & Co. has seen measurable improvements in both engagement and visibility at their events.
- Increased Foot Traffic: The custom-branded tent and table covers helped draw more people to their booth, increasing the number of interactions with potential adopters, volunteers, and donors.
- Higher Adoption Rates: By attracting more people to their booth, Nuzzles & Co. has seen higher adoption rates, particularly during large events like the Park Silly Sunday Market. The tent’s visibility, paired with the organized, professional look of the table, has made the adoption process smoother and more welcoming for prospective families.
- Stronger Brand Recognition: With the distinct branding on display, Nuzzles & Co.’s logo and mission have become more familiar within the community. The tent’s visual impact, coupled with the clean and coordinated look of the table covers, has helped to further solidify their identity as a trusted organization dedicated to animal welfare.
- Easier Event Logistics: Both the tent and table covers have made setup and breakdown quicker and easier, which is critical for a non-profit that relies on volunteers. The ease of use and durable design have streamlined operations, allowing Nuzzles & Co. to focus on what matters most: helping animals.
- Professional Appearance: The table covers, in particular, helped Nuzzles & Co. present a unified, professional image that resonated well with event attendees. The covers allowed them to showcase their merchandise in a visually appealing manner, contributing to increased sales and donations.
Looking Ahead
As Nuzzles & Co. continues to expand its community outreach efforts, they plan to use the custom tent and table covers at even more events, including an upcoming 5k at their ranch and their annual gala. Josh is optimistic about the future, saying, “The tent and table covers have been invaluable assets to our outreach efforts. They help us stand out and look professional. They’re so much more than just a place to shelter ourselves. They’re part of our brand, and they help us connect with the community in a meaningful way.”
The success of the custom tent and table covers is a testament to the power of branding and visibility in non-profit outreach. With the right tools, organizations like Nuzzles & Co. can amplify their message, increase engagement, and ultimately achieve their mission of protecting and caring for animals in need.
Conclusion
By using custom-branded tents and table covers from Strike Visuals, Nuzzles & Co. has significantly enhanced its ability to engage with the community, raise awareness, and further its mission. The combination of bold, eye-catching branding, durability, and ease of setup has allowed them to focus on what truly matters—finding homes for animals in need, while also building a stronger community presence. These custom event solutions have made it easier for Nuzzles & Co. to deliver their message and create lasting connections with people who care about animals, all while maintaining a professional, cohesive appearance that reinforces their identity and mission.
“The canopy is one of the easiest ways for us to be seen, it’s so visible, when you’re setting up at Park Silly especially, you know there’s just lines and lines of different people. People know our colors, They see our logo and they come looking for the puppies like they really come down. So I mean this is a really great setup as you can see. We’ve got the dogs and the merch and the canopy and the canopy is the thing that gets people’s attention and draws them to All the other lovely things that we have to offer. So when we get to an event, usually the first thing that goes up is the canopy. And I really like how easy this one is to set up.”
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