Recently updated on November 21st, 2024
How To Make The Most Of Your Outdoor Trade Show Display
Have you ever exhibited with outdoor trade show displays? Then you’ll know standing out from the crowd and getting enough quality booth traffic will make or break your efforts and your budget.
In this article, we’ll go over all the ways you can get the most out of your outdoor trade show booth and get noticed. But most importantly, how to stand out so you can get the leads and customers attending the trade show promises.
We’re talking custom printed gear like pop up tents, flags, and the benefits of using different equipment.
Here’s the deal.
Trade shows have often been one of the most effective ways of advertising certain types of companies, although this is only true when done effectively.
This has led to many business owners wondering how they can take advantage of the events without having to break the bank.
With the variety of outdoor trade show displays that are available, the choice of how to approach a trade show can be overwhelming. This is further complicated by the benefits that individual displays might offer when compared to others.
However, this doesn’t need to be too difficult of a decision, as long as you’re informed about what outdoor trade show displays are available, and what you can do with each of them.
These advantages are further enhanced should you work with a high-quality booth manufacturer, such as Strike Visuals, who can work with you to design and create an outdoor display that attracts the attention of potential customers and allows you to begin selling your products effectively.
After all, advertising is the most significant benefit of attending a trade show, so you’ll need to ensure that the displays and other materials that you bring with you work towards that goal.
Trade Show Display Solutions That Work For You
Many of us might assume that there’s a limited number of options when it comes to trade show displays.
However, this isn’t the case, as there are quite a few more options than you might have thought.
Pop Up Tents: Are They Necessary?
Pop up tents are perhaps the largest of the outdoor trade show displays, which offers quite an extensive number of benefits thanks to their visibility.
Despite their size, they can be just as easy as the majority of other displays to set up and take down, with many offering parts that click into place.
For trade shows, these can be visible from almost anywhere on the display floor, which can often make quite a significant difference during the event.
Banner Stands
Banner stands have often been seen as the most versatile out of the different trade show displays, thanks in large part to the fact that they can be placed almost anywhere.
They’re also one of the easiest to set up and only require the banner itself and a stand, with the display being retractable to put up and take down quite quickly.
In the past few years, there have been a few new variants of the stands available, with one of the most prominent being a motorized version that can attract more attention using motion, although these will naturally be somewhat more expensive than their non-motorized counterparts.
Truss
Truss systems have been gaining more and more popularity over the past few years, with this being driven by the versatile design options that it offers.
Because of its large size, however, you’ll need a significant amount of space to set it up properly.
That being said, the shape of the truss system can be changed extensively depending on your needs and can form the likes of stands, walls, and counters, providing you with a significant number of marketing options at an outdoor trade show.
Pop-Up Displays
Pop-up displays have perhaps been the most common outdoor trade show displays on the market, which is primarily driven by how affordable and easy to set up that they are.
These are set up using a frame that opens similar to an accordion, which is what makes it so quick and easy to set up.
Once fully set up, pop-up displays often resemble a wall, which makes it one of the larger trade show displays available.
They can also be customized further with the addition of shelves, monitor holders and lights, each of which can be used to attract more attention when you’re at a trade show.
Panel Exhibits
Panel systems are similar to pop-up displays because they offer a solid back wall for exhibitions. However, panel exhibits provide more structure and flexibility, allowing for various design options. You can connect smaller panels in different ways to create a unique display that suits the available space. Technology also enhances these panels, enabling the integration of television screens and other features to improve the overall look.
These systems are also easy to set up, often using Velcro or simple connections. They can be arranged to form counters, tables, and more, depending on your needs. Additionally, you can enhance your display with design sheets, table covers, and tent leg covers. Using a mix of displays and thoughtful designs can help you stand out at trade shows and attract more potential customers.
Outdoor Trade Show Displays Packages
With the variety of outdoor trade show displays that are available, you might not know which ones to pick to market your business effectively.
This is where Strike Visuals’ outdoor event packages can shine, as you’ll be able to utilize many of the more popular displays at an affordable price.
There are a few different packages that you can choose from, depending on your needs.
How can you actually use this?
The first of these is Package A, which includes a ten-foot by a ten-foot steel-framed tent and a six-foot fitted table cover.
Package B offers both of these, plus a ten-foot by seven-foot one-sided wall and an eight-foot single sided teardrop display, both of which can bring in a considerable amount of attention.
Package C offers quite a large number of products, include the steel-frame tent and wall that was already mentioned, plus two of the teardrop displays.
On top of this are two tent leg covers, two ten-foot by three-foot half wall kits and a six-foot fitted table cover.
Lastly is Package D, which is recommended for business owners who attend a large number of trade shows. This includes each of the displays seen in Package C, plus an extra six-foot table, and four of the teardrop flags.
These packages offer significant benefits for marketing your business at trade shows. Strike Visuals customizes each package to ensure you get the most out of your display.
When selecting a package, consider your specific needs, especially the number of trade shows you plan to attend. As a general rule, the more shows you participate in, the more displays you’ll need. It’s always better to be over-prepared than under-prepared.
Benefits Of Outdoor Trade Show Displays
There is quite a significant number of benefits associated with trade shows, with an enhanced marketing strategy being one of the most prominent. This is especially true when it comes to developing a larger potential customer base while also putting you into contact with potential suppliers.
This is where trade show displays can help your business grow. While this may be the most obvious benefit to the products, there are a few others that many business owners may not have thought of.
Custom Designs
Every high-quality display manufacturer will work with you to create a display that markets your business in a way that suits your needs.
This doesn’t mean that you’ll need to hire a graphic designer for the process, as the majority of these companies will be able to generate a design when you’re purchasing the displays.
While many business owners might think that what you can do with these displays is limited, this doesn’t need to be the case as the majority of professionals who specialize in the area will be able to craft a high-quality design that effectively represents your business while generating interest from passers-by.
That’s not all…
Affordable
The majority of businesses will want to keep their marketing costs relatively low while seeing a high return on investment, regardless of which strategy they’re using. This is one of the more prominent areas where trade show displays can shine, as they’re often much more affordable than television or radio ads and can provide a better ROI than many online counterparts.
This is primarily because these digital marketing strategies usually only last a limited amount of time. In contrast, displays can be reused for quite a significant number of trade shows.
This is further enhanced by the fact that they can be quite durable and withstand a considerable amount of wear and tear. As a result of this, they can be a much more affordable marketing and sales strategy, although the cost of displays should also be factored in with the price of registering for and attending the trade show.
Flexible Outdoor Trade Show Displays
Many people might think that these displays are only useful at trade shows, but that’s not the case. They can be used at almost any outdoor event, offering business owners a versatile marketing tool.
The displays are durable and can withstand various weather conditions while remaining visible, helping you attract customers and generate leads. Unlike newspaper or TV ads, which quickly become outdated, these displays provide continuous, 24/7 marketing. This makes them a cost-effective investment with a lasting impact.
FAQ’s
How do you display products at a trade show?
Displaying your products effectively at a trade show is key to attracting visitors and making a strong impression. Start by highlighting your best products—those that best represent your brand and will catch the most attention. Use eye-catching displays with bright colors, lights, and attractive backgrounds to make your products stand out. Organize them by category, like “new arrivals” or “best sellers,” to make it easier for visitors to navigate. Keep the display neat and tidy, limiting clutter and hiding extra stock.
How do you attract customers to a trade show?
To attract customers to your trade show booth, start by promoting your presence online and offering special incentives. Design an eye-catching booth with bold colors, clear signage, and engaging displays. Use freebies, raffles, and interactive elements like demos or virtual reality to draw visitors in. Make sure your staff is approachable and knowledgeable. Provide event-exclusive offers and use technology, like digital displays and QR codes, to enhance the experience. Engage with existing customers, create a comfortable atmosphere, and follow up with visitors after the show to turn leads into customers.
