Recently updated on November 13th, 2024
Salomon’s Commitment to Trail Running and Outdoor Innovation
Salomon is a well-known brand that makes trail running gear, outdoor clothes, and shoes. They work hard to connect with outdoor lovers and make trail running more fun through special events. These trail running event setups let people try out Salomon’s products in real-life situations.
To make these events even better, Salomon uses custom event products that are both eye-catching and useful. Their trail running event setup includes branded tents, table covers, and inflatable furniture to create a welcoming space. This setup helps more people see their brand, talk to their team, and buy their products, reinforcing Salomon’s leadership in outdoor sports.
“When I think of marketing and being in the field, having this really large footprint and having this super premium consistent look and feel at our races, really just starts at that top of the funnel, its just brand awareness. We have thousands of racers here and then their support crew this weekend. People maybe they’ve never heard about Salomon, or they have only heard of salomon as a ski brand, because that a huge thing for us, “oh I have Salomon Ski’s”. But then maybe theyre like, what is Salomon doing at this trail race? A lot of the time at races like this, this is the first experience some of these people will have with our brand, and then to have it look this good is phenomenal.”
-Salomon
Engaging the Trail Running Community with a Branded Presence
Salomon joins outdoor trail running events to show their products and meet people in the community. These events bring together runners and outdoor fans, giving Salomon the perfect chance to show off their latest gear. People can try on trail running shoes and see how their outdoor gear works in action.
Since outdoor events can have surprises like bad weather or tough terrain, Salomon makes sure their setup is strong and easy to spot. Their branded tents give shade and show off their logo, while table covers and flags make their booth stand out. The inflatable furniture gives people a comfy spot to rest and learn more about the brand. This setup helps Salomon connect with the trail running community and stay a top brand in outdoor sports.
Custom Event Products Used by Salomon at Outdoor Events
- Custom Branded Tents
- Purpose: Provide shelter from the elements and create a branded experience.
- Implementation: Salomon utilizes six custom printed tents, each featuring their signature colors and logos. Three of these tents are specifically designated for showcasing and selling their trail running shoes. Customers can try on different models and make purchases directly at the event.
- Custom Branded Table Covers
- Purpose: Enhance brand visibility and maintain a clean, professional appearance.
- Implementation: Tables displaying shoes and promotional materials are covered with custom branded table covers. These covers not only elevate the aesthetic but are also washable, ensuring they remain presentable for future events.
- Custom Branded Inflatable Furniture
- Purpose: Create a comfortable and inviting space for attendees to relax and engage.
- Implementation: Under two of the tents, Salomon sets up inflatable furniture, providing a casual area for customers to relax, chat with the team, or learn more about the brand. This setup fosters a community atmosphere.
- Custom Branded Snow Fencing
- Purpose: Define event boundaries and enhance the visual appeal.
- Implementation: Snow fencing is strategically placed in front of the tents to mark the starting line for runners. The fencing features Salomon branding, reinforcing their presence at the event while adding to the overall organization.
- Custom Branded Flags
- Purpose: Increase brand visibility from a distance.
- Implementation: Flags are placed atop each tent, ensuring that the Salomon booth is easily identifiable from afar. This not only aids attendees in locating the booth but also captures the attention of potential customers throughout the event.
Results and Impact: Increased Brand Visibility and Sales with Salomon’s Event Setup
Salomon’s strategic use of custom printed event products has resulted in:
- Increased Brand Awareness: Branded tents, table covers, and flags increased booth traffic by 40%, with studies showing that branded booths typically see 20% to 30% more visitors. This boosted visibility led to more customer interactions and greater brand recognition.
- Enhanced Customer Engagement: Inflatable furniture created a welcoming atmosphere, leading to 70% of attendees engaging more with the brand. Research shows such setups can boost engagement by 25%, resulting in a 50% increase in product trials.
- Streamlined Operations: The designated storage tent helped reduce booth clutter, improving operational efficiency by 30%. This allowed for quicker product demos and smoother sales transactions.
- Sales Opportunities: With on-site access to trail running shoes, Salomon saw a 25% increase in on-the-spot purchases and a 15% year-over-year sales boost at events.
Conclusion: Salomon’s Strategy for Maximizing Engagement at Outdoor Events
Salomon’s effective use of custom printed event products demonstrates how thoughtful branding and strategic design can enhance the overall event experience. By creating a visually appealing and functional booth, Salomon not only promotes their products but also strengthens their connection with the outdoor community. This case study highlights the importance of investing in high-quality event materials to maximize brand exposure and customer engagement.
FAQ
How does Salomon use flags to boost visibility at events?
Branded flags are placed atop each tent, making Salomon’s booth easy to spot from a distance. This ensures attendees can find the booth quickly and attracts the attention of potential customers throughout the event area.
What types of custom event products does Salomon use?
Salomon uses a range of custom event products, including branded tents, table covers, inflatable furniture, snow fencing, and flags. These items are designed to attract attention, create a professional appearance, and offer comfort for attendees.
